The butt naked belfie is the bold new selfie craze Marnie Simpson and Sophie Kasaei love - but
SOME stars will go to pretty extreme lengths to get attention - as this latest selfie craze proves.
Sorry Kim K, the "belfie" was so last year... introducing the "butt naked belfie" trend.
The bold new craze is loved by reality stars like Marnie Simpson, Ollie Lock and Sophie Kasaei - but would you be brave enough to try it?
Recreating the cheeky pose involves stripping down to your birthday suit beside an exotic-looking swimming pool or a wall overlooking a stunning view.
Then, carefully conceal your modesty using a hand or strategically-placed emoji before posting the snap to social media.
Model Shanina Shaik and American actress Courtney Stodden have also got in on the action, showing off their hot bods in completely starkers Instagram posts.
Prior to entering the Love Island villa, Megan Barton-Hanson also embraced the trend - posting a cheeky naked rear shot to pay tribute to beautician Shane Cooper, who has claimed credit for her pert posterior.
Meanwhile Kim Kardashian appears to be embracing the trend to flog her latest fragrance.
Not that she's a stranger to stripping off for a photoshoot...
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Despite this new trend, celebs are still frequently sharing snaps of their bums – so can you guess the star from their "belfie"?
We previously told how this "belfie" queen's cheeky bum shots have earned her nearly 12 million Instagram followers.
As the Towie stars battle to be belfie queen, can you spot the celeb bots?
Bizarre video shows woman taking cheeky bum snap in public parkncG1vNJzZmivp6x7tbTErKynZpOke7a3jp%2BYm62cpMK0e5Vxa25qYWp8o8HTrWSnmZuasW6uxKWdop1dmL%2BixsRo